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Research Assistants


The UNSW Business School Experimental Research Laboratory is used by researchers from different schools at the UNSW Business School. Here is a list of them and their research topics and projects.

Quick List

Nicole Ang is a Senior Lecturer in the School of Accounting. Her current research interests include the impact of management controls on decisions in areas such as capital expenditure and negotiations, and the impact of information presentation and distribution on individual and interactive group decision making processes.

Suzanne Chan-Serafin is an Associate Professor in the School of Management. Her current research examines various moral and diversity issues in the workplace. Specifically, she addresses the following questions: Why do organizational members engage (with intent or not) in ethically questionable acts? What minimizes their wrongdoing? What are the consequences of these acts for the victims and how do they cope with and manage these negative experiences? Her research on moral and diversity issues, worker safety training, and mediation has appeared in journals such as the American Journal of Public Health, Human Relations, Journal of Applied Psychology, Journal of Business Ethics, and Organization Science.

Linda Chang is a Senior Lecturer in the School of Accounting. Her research interests include behavioural research in management accounting, managing inter-firm relationships, negotiation, and managing creativity and organisation innovation.

Wei Chen joined the School of Accounting in August 2010 as Lecturer. From 2008 to 2010 she taught Financial Accounting and Management Accounting at the Nanyang Technological University. At UNSW, she teaches financial accounting.

Mandy Cheng is a Professor in the School of Accounting. Her research interests are in behavioural accounting (in particular: strategic performance management systems, managing customer-supplier relationships, negotiation using accounting information, Integrated Reporting and capital investment decisions). Her recent projects at the lab include an examination of factors that influence customer-supplier collaborative investments; a study on the effect of emotion on transfer price negotiations, and using eye tracking technology to influence investor judgments in the context of Integrated Reporting.

Mathew Chylinski is an Associate Professor in the School of Marketing. His research focuses on preference formation and preference dynamics; adoption of innovations; and affect and emotion in consumer judgment and decision making. His current projects include the investigation of indicators of optimal experience in online markets; the testing of patterns of adoption of innovation in social settings using the Autonomous Share Trading System (ASTS); the investigation of preference formation in repeat usage situations.

Gigi Foster is a Professor in the School of Economics at the University of New South Wales, having received her BA from Yale (majoring in Ethics, Politics, and Economics) and her PhD in economics from the University of Maryland. Her research interests and contributions lie in the areas of education, social influence, behavioural economics, and the multi-disciplinary analysis of human behaviour in groups. Much of her published work focuses on aspects of decisions related to human capital investment and social influence. Dr Foster is also active in the Australian media, particularly in regard to matters of education policy and economic thought.

Nitika Garg is an Associate Professor in the School of Marketing. Her primary research interests lie in two main areas. One, deals with understanding and examining the influence of emotions on consumer judgment and decision making, and the second, focuses on understanding the factors that drive over-consumption especially of hedonic and unhealthy goods, and how to mitigate the same. In the first domain, she has examined the effect of discrete emotional states such as anger, happiness, and sadness, on various aspects of consumer behaviour including consumption and prosocial behaviour. In the second domain, her focus has been on consumption and the contextual factors (environmental, individual, message) that influence it and result in guiding/nudging individuals towards making healthy or unhealthy choices, implicating their long-term welfare. Her research has appeared in elite marketing journals such as the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Shayne Gary is a Professor of Behavioural Strategy in the School of Management. His research interests include: Decision making in dynamic, complex systems; managerial mental models; and the dynamics of corporate growth. His current projects include: strategic decision making in mergers & acquisitions; analogical reasoning in strategy problems; boom and bust dynamics of corporate growth; stretch goals and the distribution of performance, and causal blind spots and superstitious beliefs in managerial mental models.

Ben Greiner is an Associate Professor at the School of Economics at UNSW. He works in experimental economics and market design. Prior to joining UNSW, Ben worked at the Max Planck Institute of Economics and the University of Cologne in Germany, where he also received his PhD, and spent two years as a Postdoc at Harvard University.

Noel Harding is an Associate Professor at the School of Accounting. His research focuses on ways in which to improve the quality of audit judgments and decisions and, in doing so, improve audit quality. He also has an interest in improving audit regulation. Noel's research has been published in leading international journals including Accounting Organizations and Society, Contemporary Accounting Research, Auditing: A Journal of Practice and Theory, ABACUS, and Accounting and Finance, and he is regularly invited to present at national and international academic and professional conferences. His current research focuses on enhancing auditor professional skepticism and examining ways in which to improve the regulation of the audit profession more broadly.

Hien Hoang is a Lecturer at the School of Accounting. Hien's research interests include CSR and Integrated Reporting, investment decision making, and assurance services of non-financial information.

Richard Holden is a Professor in the School of Economics and ARC Future Fellow. His research focuses on contract theory, law and economics, and political economy. He has written on topics including: political districting, the boundary of the firm, incentives in organizations, mechanism design, and voting rules. Professor Holden has published in top general interest journals such as the American Economic Review and the Quarterly Journal of Economics. He has been a Visiting Professor of Economics at the MIT Department of Economics and Visiting Professor of Law at the University of Chicago Law School. His research has been featured in press articles in The New York Times, The Financial Times, the New Republic, and the Daily Kos.

Kerry Humphreys is an Associate Professor in the School of Accounting. Her research examines the use of strategic performance information by managers and accounting professionals (individually and in groups) for judgment and decision making purposes. Her current research projects include: Complex, dynamic decision making by managers using strategic performance information; decision making by managers and accounting professionals using management accounting information; and motivating employee performance and learning using strategic performance information. Kerry is an inaugural Scientia Fellow at UNSW, where her research investigates when managers make effective decisions incorporating strategic and performance information, and how new managers can learn to make better decisions using this information.

Christopher Jackson is a Professor of Business Psychology in the School of Management. His research concerns understanding the processes underlying learning and personality from biological and cognitive perspectives. His interests span several different areas of individual differences including the biological basis of personality, laterality, how learning is related to personality, and how all this predicts performance. e has a large number of peer reviewed academic publications reflecting his work in these areas including publications in Psychological Bulletin, Leadership Quarterly, Journal of Applied Psychology, Personality and Social Psychology Review, Personality and Social Psychology Bulletin, and Journal of Personality. Recently he has developed an on-line psychological research laboratory for understanding these processes and how they relate to work outcomes.

Zixi Jiang is a Lecturer at the School of Marketing. Veronica's primary research interest is in, how consumers, or humans in general, are influenced by cues in their environment. These cues or contextual factors can shape people's mental representations, and the way of information processing. Contextual factors influence people's judgment but shall not if people are absolutely rational. She is also interested in research regarding assortments and product variety: the choice difficulty or satisfaction associated with choosing from large variety, the influence of the exposure to large variety on people's information processing, etc. Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.

Sam Kirshner is a lecturer in the area of Operations Management and Business Analytics. His primary research interests lie in the areas of revenue management, technology management, and consumer exchange markets. His research addresses pricing and production decisions across a firm's family of products in the face of demand uncertainty using models based on optimisation techniques and game theory. Applications of his research include dynamic pricing and capacity control for perishable network products, the timing of product upgrades in consumer electronics, and production decisions in the presence of secondary markets.

Amirali Minbashian is an Associate Professor of Organizational Behavior in the School of Management. His research focuses on the effects of personality and individual differences, emotions, motivation and time-varying factors (such as experience and ageing) on performance at work.

Andreas Ortmann is a Professor of experimental and behavioural economics in the School of Economics. His research interests include game theory, corporate finance, industrial organization (especially of the third sector), experimental and behavioural economics, the experimental methods in the social sciences, and the history of economic thought. Among his current research interests are the dark side of academic institutions; gift exchange; the promises and pitfalls of social impact bonds; quality assurance mechanisms; and ways to reconnect and engage Superannuation members with their accounts. His research is funded by the Australian Research Council and the Grant Agency of the Czech Republic.

Elise Payzan-LeNestour is an Associate Professor in the School of Banking & Finance. She studies how individuals apprehend financial risks, by investigating both actual behaviour and its neural bases. She utilises the knowledge and methodological tools of several fields - chiefly experimental economics, financial economics, and computational neuroscience - to better understand why market participants behave the way they do. She is currently collaborating with researchers in Economics, Finance, and Cognitive Neuroscience.

Yee Shih Phua is a Senior Lecturer with the School of Accounting. Her research interests lie in the area of managerial accounting and include examining both static and dynamic issues associated with the management of inter-organizational relationships, management control systems, and trust and control in both intra- and interfirm contexts.

Sarah Walker is a Lecturer in the School of Economics. She received her PhD from the University of Wisconsin-Madison in 2015. Her research areas include development economics, economic history, experimental economics, and environmental economics.

Di Yang commenced as a Lecturer at the School of Accounting in August 2018. Prior to her appointment at UNSW, Di taught financial accounting and managerial accounting at Georgia Institute of Technology. Di's research interests relate to the impacts of management control systems on employee behaviour and organizational efficiency.

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