2018 Conference

Past Conferences


Research Outcomes

HDR Small Project Grants

Experimental Methods Training

Technology Seminar



Participate in


Lab Infrastructure

Ethics Procedures

Booking & Recruitment

Orientation Session

Cash Advances

Lab Guidelines

Experimental Session Guidelines

Forms for User Group

Research Assistants


The UNSW Business School Experimental Research Laboratory is used by researchers from different schools at the UNSW Business School. Here is a list of them and their research topics and projects.

Quick List

Nicole Ang is a Senior Lecturer in the School of Accounting. Her current research interests include the impact of management controls on decisions in areas such as capital expenditure and negotiations, and the impact of information presentation and distribution on individual and interactive group decision making processes.

Linda Chang is a Senior Lecturer in the School of Accounting. Her research interests include behavioural research in management accounting, managing inter-firm relationships, negotiation, and managing creativity and organisation innovation.

Suzanne Chan-Serafin is a Senior Lecturer in the School of Management. Her current research examines various moral and diversity issues in the workplace. Specifically, she addresses the following questions: Why do organizational members engage (with intent or not) in ethically questionable acts? What minimizes their wrongdoing? What are the consequences of these acts for the victims and how do they cope with and manage these negative experiences? Her research on moral and diversity issues, worker safety training, and mediation has appeared in journals such as the American Journal of Public Health, Human Relations, Journal of Applied Psychology, Journal of Business Ethics, and Organization Science.

Mandy Cheng is a Professor in the School of Accounting. Her research interests are in behavioural accounting (in particular: strategic performance management systems, managing customer-supplier relationships, negotiation using accounting information, Integrated Reporting and capital investment decisions). Her recent projects at the lab include an examination of factors that influence customer-supplier collaborative investments; a study on the effect of emotion on transfer price negotiations, and using eye tracking technology to influence investor judgments in the context of Integrated Reporting.

Ben Choi is a Lecturer in Information Systems, Technology and Management at the UNSW Business School, UNSW Australia. He has a Ph.D. and B.S. in Information Systems (National University of Singapore). His primary research interests focus on information privacy, social media, and mobile applications. His research work has been published in top Information Systems publication outlets, such as Information Systems Research and International Conference on Information Systems.

Mathew Chylinski is a Senior Lecturer in the School of Marketing. His research focuses on preference formation and preference dynamics; adoption of innovations; and affect and emotion in consumer judgment and decision making. His current projects include the investigation of indicators of optimal experience in online markets; the testing of patterns of adoption of innovation in social settings using the Autonomous Share Trading System (ASTS); the investigation of preference formation in repeat usage situations.

Isabella Dobrescu is a Senior Lecturer in the School of Economics. Her research focuses on issues related to savings and cognition, such as retirement savings adequacy, the effect of social & physical activities on cognitive skills, and the role played by these skills in shaping economic well-being. She is also the creator of Playconomics, the first gamified e-Book teaching Principles of Microeconomics at undergrad level, and is currently conducting research on higher education policy and practice such as online education and learning engagement.

Songting Dong is a Senior Lecturer in the School of Marketing. His major research interest lies in studying consumers' preferences and their decision making journey, particularly in the digital age. He attempts to advance the knowledge in this area by improving preference elicitation methods and utilizing advanced quantitative modelling approaches.

Gigi Foster is an Associate Professor with the School of Economics at the University of New South Wales, having received her BA from Yale (majoring in Ethics, Politics, and Economics) and her PhD in economics from the University of Maryland. Her research interests and contributions lie in the areas of education, social influence, behavioral economics, and the multi-disciplinary analysis of human behavior in groups. Much of her published work focuses on aspects of decisions related to human capital investment and social influence. Dr Foster is also active in the Australian media, particularly in regard to matters of education policy and economic thought.

Nitika Garg is an Associate Professor in the School of Marketing. Her primary research interests lie in two main areas. One, deals with understanding and examining the influence of emotions on consumer judgment and decision making, and the second, focuses on understanding the factors that drive over-consumption especially of hedonic and unhealthy goods, and how to mitigate the same. In the first domain, she has examined the effect of discrete emotional states such as anger, happiness, and sadness, on various aspects of consumer behaviour including consumption and prosocial behaviour. In the second domain, her focus has been on consumption and the contextual factors (environmental, individual, message) that influence it and result in guiding/nudging individuals towards making healthy or unhealthy choices, implicating their long-term welfare. Her research has appeared in elite marketing journals such as the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Shayne Gary is an Associate Professor of Behavioural Strategy in the School of Management. His research interests include: Decision making in dynamic, complex systems; managerial mental models; and the dynamics of corporate growth. His current projects include: strategic decision making in mergers & acquisitions; analogical reasoning in strategy problems; boom and bust dynamics of corporate growth; stretch goals and the distribution of performance, and causal blind spots and superstitious beliefs in managerial mental models.

Christopher Gibbs is a Lecturer in the School of Economics. His research is primarily in macroeconomic theory and forecasting where he investigates the role of expectations in explaining macroeconomic fluctuations. Christopher's current work focuses on the role of expectations in monetary policy.

Ben Greiner is an Associate Professor in the School of Economics. His research interests focus on market design, strategic behaviour, trust and trustworthiness, cooperation, bargaining.

Pauline Grosjean is an Associate Professor in the School of Economics. Her research deals with how culture and institutions shape institutions and economic behavior. Some of her work on trust, violence, and political preferences has been published in the American Economic Review, The Review of Economics and Statistics, Journal of the European Economic Association, Journal of Economic Growth, and The Journal of Law and Economics.

Noel Harding is a Lecturer in the School of Marketing. Her research focuses on consumer behaviour and judgment making. Specifically, she is interested in how consumers arrive at their decisions and the motivations behind these decision processes. Also, she is a member of Digital Enablement Research Network (DERN), one of the emerging research strengths of UNSW Business School. Together with colleagues from multiple disciplines, DERN studies how digital technology can revolutionize social and economic interactions. Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.

Hien Hoang is a Lecturer at the School of Accounting. Hien's research interests include CSR and Integrated Reporting, investment decision making, and assurance services of non-financial information.

Richard Holden is a Professor in the School of Economics and ARC Future Fellow. His research focuses on contract theory, law and economics, and political economy. He has written on topics including: political districting, the boundary of the firm, incentives in organizations, mechanism design, and voting rules. Professor Holden has published in top general interest journals such as the American Economic Review and the Quarterly Journal of Economics. He has been a Visiting Professor of Economics at the MIT Department of Economics and Visiting Professor of Law at the University of Chicago Law School. His research has been featured in press articles in The New York Times, The Financial Times, the New Republic, and the Daily Kos.

Kerry Humphreys is a Senior Lecturer in the School of Accounting. Her research examines the use of strategic performance information by managers and accounting professionals (individually and in groups) for judgment and decision making purposes. Her current research projects include: Complex, dynamic decision making by managers using strategic performance information; decision making by managers and accounting professionals using management accounting information; and motivating employee performance and learning using strategic performance information.

Zixi Jiang Veronica's primary research interest is in, how consumers, or humans in general, are influenced by cues in their environment. These cues or contextual factors can shape people's mental representations, and the way of information processing. Contextual factors influence people's judgment but shall not if people are absolutely rational. She is also interested in research regarding assortments and product variety: the choice difficulty or satisfaction associated with choosing from large variety, the influence of the exposure to large variety on people's information processing, etc. Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.

Kyung Jin Lim is a Lecturer in the School of Marketing. Her primary research interest focuses on studying socially responsible corporate initiatives and their implications for firms, consumers, and social welfare. In particular, she examines the effects of internal and external environmental approaches on firm profitability, consumer response, and the environment. She is interested in understanding how consumers differentially react to specific approaches, how firms can manage their portfolio of green initiatives, and the resulting effects on society and the environment.

Kevin Liu is a Lecturer in the School of Risk and Actuarial Studies. His research interests are in the areas of superannuation and retirement income policy. His current research investigates the operation, structure and performance of superannuation funds; the governance and regulation of superannuation and pension funds; systemic risk in retirement systems; retirement saving and investment decisions; and pension reform in China.

Alberto Motta is a Senior Lecturer in the School of Economics. His research focuses on studying the impact of collusion on information flows, from designing to evaluating organizational solutions for microfinance institutions, enforcement or media agencies, and (not-)for-profit firms. He is also the creator of Playconomics, the first gamified e-Book teaching Principles of Microeconomics at undergrad level, and is currently tackling issues in higher education policy and practice such as online education and learning engagement.

Andreas Ortmann is a Professor of experimental and behavioural economics in the School of Economics. His research interests include game theory, corporate finance, industrial organization (especially of the third sector), experimental and behavioural economics, the experimental methods in the social sciences, and the history of economic thought. Among his current research interests are the dark side of academic institutions; gift exchange; the promises and pitfalls of social impact bonds; quality assurance mechanisms; and ways to reconnect and engage Superannuation members with their accounts. His research is funded by the Australian Research Council and the Grant Agency of the Czech Republic.

Elise Payzan-LeNestour is a Senior Lecturer in the School of Banking & Finance. She studies how individuals apprehend financial risks, by investigating both actual behavior and its neural bases. She utilises the knowledge and methodological tools of several fields - chiefly experimental economics, financial economics, and computational neuroscience - to better understand why market participants behave the way they do. She is currently collaborating with researchers in Economics, Finance, and Cognitive Neuroscience.

Yee Shih Phua is a Senior Lecturer with the School of accounting. Her research interests lie in the area of managerial accounting and include examining both static and dynamic issues associated with the management of inter-organizational relationships, management control systems, and trust and control in both intra- and interfirm contexts.

Sarah Walker is a Lecturer in the School of Economics. She received her PhD from the University of Wisconsin-Madison in 2015. Her research areas include development economics, economic history, experimental economics, and environmental economics.

UNSW Business School, UNSW Sydney NSW 2052 Australia
© Copyright 2019 UNSW Business School™. CRICOS Provider Code: 00098G
Authorised by the UNSW Business School ABN 57 195 873 179