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2016 Workshop on Experimental Research in Social Science and Business
New Frontiers in Behavioral Research: Perspectives from Neuroscience and New Technologies

The UNSW Business School experimental research laboratory (BizLab) and the UNSW Business School research network on Behavioral Insights for Business and Policy are hosting a half-day Workshop on Experimental Research in Social Science and Business on Friday, November 11th.

The theme for the workshop is New Frontiers in Behavioral Research: Perspectives from Neuroscience and New Technologies. The workshop will offer an up-to-date discussion of behavioral research in the social sciences and business that variously utilise functional magnetic resonance imaging (fMRI), eye-tracking, and virtual reality (VR). Research employing these technologies will be presented by leading researchers in the field, and the opportunities and challenges associated with each technology will then be discussed and debated in panel sessions.

We welcome academics from across the business disciplines and social sciences who are interested in experimental methods and interdisciplinary exchange. It is anticipated that both faculty and PhD students from across Australia will attend the workshop, and there will be plenty of time for informal networking.

Event Photos

Click here to see all the photos from the event



  • Date: Friday, November 11th 2016
  • Time: 12pm - 6.30pm, followed by drinks and canapés
  • Location: UNSW Kensington Campus, Sydney
    • Colombo Building (B16) - Theatre C
  • Catering: Lunch, coffee, refreshments, drinks, and canapés will be provided free of charge


Registration is required. No registration, no participation. Registration deadline is November 3rd, 2016 17:00 AEDT

To register, click on the link below to be taken to the registration page.

Eventbrite - 2016 Experimental Methods Workshop

Program Schedule

  • 12:00 - 13:00 Registration and lunch
  • 13:00 - 13:15 Opening remarks and Introduction to the workshop
  • 13:15 - 15:45 Session 1: Behavioral research using eye-tracking and virtual reality technologies (with short break)
    • Ben Newell
      • The eyes have it? Can perceptual and moral decisions be influenced by eye movements?
    • Mike Le Pelley
      • When goals conflict with values: Using eye-tracking to measure changes in automatic attention
    • Tom Beesley
      • Pros and cons of using immersive virtual reality in experimental psychology
    • Panel discussion (moderated by Shayne Gary)
      • More than meets the eye – New frontiers in behavioral research using eye-tracking and virtual reality technologies
  • 15:45 - 16:15 Break
  • 16:15 - 18:10 Session 2: Neuro behavioral research (with short break)
    • Annie Farrell
      • This is your brain on…accounting? An odyssey into the world of imaging
    • Agnieszka Tymula
      • Neuroanatomy accounts for age-related changes in risk preferences
    • Panel discussion (moderated by Mandy Cheng)
      • Delving into decision making – New frontiers in neuro behavioral research
  • 18:10 - 18:15 Concluding Remarks
  • 18:15 - 21:00 Drinks and canapés


  • Anne M. Farrell
    • Annie is the Endres Associate Professor Fellow and Associate Professor of Accountancy in the Farmer School of Business at Miami University. Her research examines how performance measurement and control systems can be designed to influence and facilitate effective and efficient decision-making within organizations, and draws from organizational, psychological, and economic theories.
    • Annie is the recipient of various awards from the American Accounting Association and her work has published in the FT-50 accounting journals. She currently serves as co-editor of Studies in Managerial and Financial Accounting and on the editorial boards of Journal of Management Accounting Research and Management Accounting Research.
  • Agnieszka Tymula
    • Agnieszka is a Senior Lecturer at The University of Sydney. She is decision-scientist who uses experimental and traditional theoretical economic tools in her research, which has focused on identifying variables that explain systematic heterogeneity in motivation and decision making under risk both between and within individuals.
    • Agnieszka is an Australian Research Council (ARC) Discovery Early Career Research Award (DECRA) recipient, and member of the Society for Neuroeconomics. Her work has published in top international journals including Management Science.
  • Ben R. Newell
    • Ben is Professor of Cognitive Psychology and Deputy Head of the School of Psychology at UNSW Australia. His research interests include judgment and decision making, optimality, rationality, insight, and the implicit / explicit distinction in categorization, learning, memory and knowledge.
    • Ben is a multiple Australian Research Council (ARC) Discovery and Linkage grant recipient. He is currently an Associate Editor of Psychonomic Bulletin & Review, on the Editorial Boards of Thinking & Reasoning, Journal of Behavioral Decision Making and Experimental Psychology and is a Consulting Editor for Judgment & Decision Making.
  • Mike Le Pelley
    • Mike is an ARC Future Fellow in the School of Psychology at UNSW Australia. His research interests are in topics of cognitive psychology, in particular in the interactions between associative learning and attention in healthy humans, and how these processes may be implicated in addiction and psychotic disorders.
    • Mike is a multiple Australian Research Council (ARC) Discovery grant and NHMRC project grant recipient. His work has published in top international journals, including Psychological Bulletin, Journal of Experimental Psychology and Memory & Cognition.
  • Tom Beesley
    • Tom is a Senior Lecturer in the School of Psychology at UNSW Australia. His research focuses on understanding how humans process and learn about the relationships between aspects of their surrounding environment, and how such learning shapes behaviour; in particular, the processes involved in associative learning, how learning shapes attentional processing (and vice versa) and the development of testable computational models of learning.
    • Tom is a multiple Australian Research Council (ARC) Discovery grant recipient. He is a member of the Experimental Psychology Society, and reviews for leading international psychology journals.

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